please contact (909) 865-4041

Street Machine & Muscle Car Nationals | March 12 -13



Event Dates & Times

  • March 12-13, 2016 | Fairplex | Pomona, CA
  • Saturday, March 12 | 9:00am - 5:00 pm
  • Sunday, March 13 | 9:00am - 4:00 pm

Event Programming includes: Car Competitions (Muscle Cars, Burnouts, Autocross, Dyno, and Car Show), Food & Beverage, Retail Shopping, Live Music and Entertainment 

Event Highlights

  • 2015 attendance: 12,000+ spectators, 2016 projected attendance: 23,000
  • Event target audience:
    • car enthusiast, primarily male, 45 years or older
    • household expendable incomes are greater than $50,000/year
    • traveling 20+ miles to attend this event
    • event satisfaction scored 94% of guests completely satisfied with their visit and those guests have indicated they will return in 2016 

    Marketing and PR campaign: generating millions of consumer impressions to include radio, print, digital freeway sign, social media, and trade advertising in Gear Heads 4 Life, Power & Performance News, Street Rod Life Magazine and the Street Machine Nationals Gear Guide 

    Testimonial“I participated in this event last year and had a very successful weekend.  Great crowd and had a great location. I highly recommend being a part of this event and I’m looking forward to returning in 2016! 

    Adrian Smith, Bull Outdoor BBQ’s 


Commercial Sales Department
1101 W. McKinley Ave.
Pomona, CA. 91768

Celtic Faire | March 19 - 20

Celtic Faire1


  • March 19-20, 2016
  • Saturday 10:00 a.m. - 6:00 p.m.
  • Sunday 10:00 a.m. - 6:00 p.m.​

Event Highlights

  • Celtic Faire at Fairplex, steps into the past and explores the rich traditions of the Irish & Celtic cultures through music, dance, food, drinks, entertainment, crafts, games and hands-on activities. 
  • 2015 Attendance: 7,200
  • Primary Target audience: Families residing within a 30-mile radius of Pomona
  • Produced by Fairplex – Home of the LA County Fair & Oktoberfest at Fairplex
  • The Queen’s Tea Room - Come meet the Queen and relax while sipping on Tea, scones & pastries
  • The Enchanted Shire & Highland Games Arena - Encounter deer, owls, hedgehogs, geese, chickens & more!
  • Sheepherding Demonstrations - To also include a display of the many breeds of dogs
  • Knight School, Jousting Arena & Mystical Meadow
  • The Dublin Stage Music & Entertainment
  • The Village Market - Shop through tent after tent of merchants
  • Beer Pubs and Food Garden

Event programming includes:

  • Irish pubs, shopping and food
  • Irish rock bands, traditional Celtic music and good old-fashioned rock and roll
  • Medieval Irish Castle and Celtic Camp
  • Demonstrations of sheepherding and jousting

Contests and Competitions:

  • Corned beef and cabbage
  • Irish soda bread
  • Shepherd’s pie
  • Irish step dancing
  • Bagpipe


    Commercial Sales Department
    1101 W. McKinley Ave.
    Pomona, CA. 91768

    Upland Lemon Festival | April 29 - May 1



    April 29- May 1, 2016

    • Friday              3 p.m. -11 p.m.
    • Saturday          10 a.m. -11 p.m.
    • Sunday            10 a.m. - 8 p.m.​

    Event Highlights

    • Public street festival in the historic downtown district of Upland offering free admission and featuring food, vendors, carnival rides and live entertainment
    • 2015 Attendance: 60,000 – 70,000
    • Primary target audience: Families residing within a 10-mile radius of Upland
    • Marketing campaign includes radio, print, digital freeway sign, grassroots and social media


      Commercial Sales Department
      1101 W. McKinley Ave.
      Pomona, CA. 91768

      LA on Tap | May 7


      LA on Tap

      LA on Tap beer festival brings over 65 of the finest breweries to Fairplex, celebrating the brews of the Los Angeles International Beer Competition and kicking off Craft Beer Week.

      Event Dates & Times

      • Saturday, May 7, 2016
      • 2 pm – 6 pm (early access admission from 1 pm – 2 pm)  
      • Location: Fairplex - Plaza of the States and Lot 10

      Event Highlights:

      • One of the largest festivals in Southern California
      • LA on Tap souvenir tasting cup
      • Blues band Entertainment, Food Vendors, Shopping and more!
      • Projected attendance: 3,000
      • Target audience: Millennials age 21+ and Craft Beer Enthusiasts

      Commercial Vendor Opportunities:

      • Standard electrical, canopy, staff admission and parking passes 


      Commercial Sales Department
      1101 W. McKinley Ave.
      Pomona, CA. 91768
      P: (909) 865-4500
      F: (909) 623-4368

      LA County Fair | September 2 - 25


      Opening weekend – September 2 – September 7

      Friday, September 2       noon – midnight (Expo Halls close at 11 p.m.)
      Saturday, September 3  10 a.m. – midnight (Expo Halls close at 11 p.m.)
      Sunday, September 4    10 a.m. – midnight (Expo Halls close at 11 p.m.)
      Monday, September 5   10 a.m. – 10 p.m.
      Tuesday, September 6 – CLOSED
      Wednesday, September 7 – noon – 10 p.m.

      September 8 – 25
      Mondays & Tuesdays – CLOSED
      Wednesday       noon – 10 p.m.
      Thursday          noon – 11 p.m. (Expo Halls close at 10 p.m.)
      Friday               noon – midnight (Expo Halls close at 11 p.m.)
      Saturday           10 a.m. – midnight (Expo Halls close at 11 p.m.)
      Sunday             10 a.m. – 10 p.m.

      *hours subject to change

      Booth Space includes:

      • Pipe and drape for side and back walls (indoor space). Back walls are 8’ high and side walls are 8’ high in all Expo Halls.
      • Canopy/Tent for most outdoor spaces.
      • Standard electricity – 110V, 20amps (per booth).
      • Admission and parking passes for staff.

      Additional Charges

      • Telephone/POS, internet, additional admission and parking passes.
      • Electrical needs in excess of 110V, 20 amps.

      Booth Space Guidelines

      • Inside signage must not exceed the 8’ pipe and drape. If your booth is against a wall, signage can go as high as 10’ along the sides and the back.
      • No canopies of any kind are allowed inside the Expo Halls as per L.A. County Fire Department regulations.
      • All business dealings are to be conducted within the confines of the assigned booth space, not in the aisles/streets. In addition, NO booth display shall extend into the aisles/streets.
      • Hand written signs are strictly prohibited.
      • Tables must be professionally covered and draped to the floor.
      • All booth spaces must be staffed at all times – if you need to take a break, make sure your booth is staffed.
      • Refund policies must be posted in the booth space at all times.


      If a contract is offered, vendors are required and must provide LACFA with proof of general liability insurance of no less than $1,000,000; independent amusement operators - $2,000,000. The policy shall name the County of Los Angeles, LACFA, the L.A. County Fair, and their agents and/or employees as Additional Insured. The policy must also name the LACFA as the Certificate Holder. Policy must be in effect for duration of dates that vendor occupies the grounds.

      If you do not have your own insurance you may purchase a temporary policy for $120.00 per booth (and $70 for each additional location) through LACFA.

      Vendors must also maintain Worker’s Compensation insurance for all paid employees as required by California law and must provide a copy to remain on file with the Commercial Sales Office.

      California Sellers Permit

      All vendors are required to obtain a seller’s permit with the State Board of Equalization with the following address listed on it: 1101 W. McKinley Ave., Pomona, CA. 91768 (If you do not have a seller’s permit you can apply for a temporary permit online at If you are lead generating a seller’s permit is not required. You are also required to keep a copy of this permit in your booth.

      Contractor’s License

      Please provide a copy of your contractor’s license should this apply to your type of business.

      Booth Payment Information

      Booth payments are not required with your application. Should a contract be issued, booth payments are as follows:

      Deposit – $1000 deposit

      Remaining balance is split up into three payments and will be outlined in the contract agreement.

      On-Site Storage

      Limited storage space is available inside the Expo Halls. Storage requests are granted on a first come, first serve basis. Request forms will be available from the Commercial Sales office at a later date.


      Convenient on-site accommodations are available for all contracted L.A. County Fair vendors at a special rate. Please call for details.

      Fairplex KOA – 909-865-4318

      Fairplex Sheraton – 909-622-2220


      Commercial Sales Department
      1101 W. McKinley Ave.
      Pomona, CA. 91768
      P: (909) 865-4500
      F: (909) 623-4368

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